Reasons Why Your Shopify Store Isn’t Making Any Sales
madmindstudios - June 30, 2021 - 0 comments
So you’ve decided to launch your very own e-commerce store, but the problem is, it isn’t making sales. Your product is great, so that definitely isn’t the issue here. Then why aren’t you making any sales? It is quite difficult to figure out as to why you aren’t making any sales, especially if your store is new. There could be a number of different reasons as to why this is the issue. Let’s figure it out and get to the bottom of it, so you can experience the thrill of having a successful business.
You’ve neglected site speed or design (or both)
While it can be challenging to balance both speed and design, you should never choose one over the other. Why? Because even with a beautifully designed website, if it takes too long to load, it will definitely turn customers away. In addition, if you have a website with amazing speed, yet poor, outdated, or confusing designs, this can also turn customers away.
When it comes to having an online presence, user-friendliness is truly everything. You want your customers to have a seamless experience so it doesn’t result in them leaving right away, resulting in zero sales.
With that being said, always have a great without too much clutter and make sure that site speed is smooth. You’d be surprised at how important these factors are when it comes to the success of an online business.
The design isn’t aesthetically pleasing
Having a good design is essential when it comes to having an online store. Just because you have a great product doesn’t mean that your online store should suffer. You want to have a design that is captivating and inviting, which will play great roles in potential customers actually sticking around and purchasing your product or service.
You don’t have high quality media or have too little media
Having high quality media is essential when it comes to an online business. You want customers to trust you, right? Then an easy way to build trust and a reputation is to start with high quality media. While pictures are often enough, you can always do more to impress your customers. Video and 3D renderings allow your customers to get a better idea of the product, which also has them stay on your site longer. This can result in more sales and is better for your SEO efforts.
Your calls to action are lacking
Another very important factor are calls to action, otherwise known as CTAs. CTAs are very important to your store, as they help guide customers in the right direction. Keep in mind that customers don’t want to be told what to do per say–instead, they would rather have suggestions on what to do next to help navigate them throughout your site.
You don't have a marketing strategy
Marketing is key when it comes to making sales. One of the most common reasons behind a lack of sales is not having a marketing budget. However, having a marketing budget doesn’t just refer to money, it’s time also. If you want to make sales, then it’s essential to recognize the importance of setting aside a significant amount of time to create a marketing strategy.
You don’t take advantage of email marketing
While email marketing happens to be one of the easiest forms of marketing, it is also most effective when it comes to reaching new audiences. But beyond that, email marketing has a great number of other advantages, including:
- It is a more intimate and private form of marketing
- You can personalize emails, creating targeted emails for different people
- You can collect feedback and surveys
- You can create better brand recognition
There are many reasons as to why your Shopify store may not be making any sales and hopefully these reasons can give you a little more clarity as to why that is the case. But ultimately, building trust is essential. You want to provide quality products and services that your customers will love but also rave about to their family, friends, social media, etc. Be visible–whether it’s on Instagram, Facebook, or other social media platforms, it is important to build your visibility.
Keep in mind that there are a plethora of reasons as to why this may be happening, but you can start by considering some of the reasons above.
The Importance of Having a Marketing and Web Development Team
Having a trusted marketing and web development team on your side can certainly do wonders for your business. At Mad Mind Studios, our team is highly experienced in providing exceptional services for businesses of all types. With years of experience, we have become a trusted partner in working with industries of all types.
At Mad Mind Studios, our solid creative team has the skills and knowledge necessary to provide exceptional branding and dynamic marketing strategies to ensure optimal results. As dedicated leaders in our industry, we understand the importance of delivering high quality and excellent marketing and website development for our clients. You can count on us to provide you with the services that you need and deserve to help your business thrive.
If you are looking for a team of creative professionals with experience in marketing and web development, along with many other related services, feel free to contact us today to learn how we can help make your business thrive.