Businesses are flocking to the ecommerce platforms like Shopify to help build their stores online. Shopify includes many features that make it a great choice for startups and established businesses alike. If you’re trying to create an ecommerce store and are weighing your options, read on to learn more about the benefits of Shopify.
1. Easy to set up and use
Shopify offers an easy to use platform that makes it simple for site owners and customers to use the site. You can easily upload a range of products on your shopify website, with easy to add features like discounts and shipping options. Kickback Cold Brew is a CBD beverage client that sells many of their products online. We worked with them to create an interactive website design that is intriguing and easy to navigate.
2. Shopify app integrations
Having the ability to integrate a range of useful applications into your website can greatly enhance usability and performance. Shopify can accommodate many different apps like Facebook, Oberlo, OptinMonster, and Shippo to help make managing the site easier for you. With all of your apps conveniently located in one place, your website will be fully personalized. Customers like seeing additional features integrated because it makes it easier for them to shop as well.
3. Excellent marketing tools
Setting up your ecommerce website to capture customers attention and guide them through the buying process should be a big part of your marketing strategy. So many customers are lost due to abandoned carts, which can be resolved with an abandoned cart pop up or email reminder. Shopify allows you to track visitors’ actions on your website so you can hone your marketing strategy and create a plan to make the most sales.
4. Mobile functionality
Optimizing your website for mobile devices is crucial for keeping up with today’s customers that do a significant amount of shopping online, and especially on their phones. This means a responsive design that can adapt to desktop and mobile use, making it easy for customers to browse and buy on any platform. Shopify makes it simple to configure your website on mobile, giving you access to a greater audience.
5. Blogging capabilities
Content marketing is a huge must for any business that is trying to drive visitors to their site. Generating your own content with related keywords will help boost SEO and rank your website, as well as provide valuable information to your customers. Creating a blog page with frequently updated posts that offer information about your product and industry is a great way to stay in communication with your audience.
If you need help building a website, Mad Mind Studios specializes in innovative web design for both Shopify and WordPress powered websites. Get in touch with us to get a free consultation about your project, and we’ll strategize how we can help launch your new ecommerce business or renovate your current website.