1. Design Brief: Conduct Questionnaire or Interview with client to get the design brief. Getting the right amount of details comes from listening to what the client has to say. Ask questions and find out all that there is to know about the client’s business.
2. Research: Start a research focused on the industry itself, on its history, and on its competitors. If you have new questions call the client back and get their help.
3. Inspiration: Go through design books and magazine, even through other logo designers website. See what has been successful and what the current styles and trends are which are related to the design brief.
4. Sketching and Mind Mapping: Look at the design brief and the the research collected. Come up with keywords, ideas and use your creativity to design the logo. Logo design is a process, don’t try to finish the logo in one draft.
5. Reflection: Take breaks throughout the design process. Walk around then come back to the design. This allows you to freshen your mind and perhaps come up with new ideas.
6. Digital Implementation: Now that your sketches are done transfer them into illustrator to add color. A good logo works well in both black, white and color.
7. Presentation: Choose to present only a select few logos to the client. Showing the client many ideas shows that even you as the logo designer are not sure about the logo. This is your chance to use your creativity and confidence and describe to your client why these logos best match their identity.
8. Feedback and More Digital Implementation: After the client’s feedback, see how you can take their ideas and your own and bring the logo into life. Go back and revise the logos.
9. Color and typefaces: Most of the times its because of the colors and typefaces selection that the logos lose their meaning. Try different typefaces and colors that match the business and what they stand for.
10. Final Revisions: The last step is to make the final changes to the logo and present it to the client. Its best to mock-up what their new logo will look like on their existing website or stationery. This helps your clients see how the logo works as a collective, not just a stand alone object.