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The Impact of CPG Packaging on a Consumer and Why Package Design Matters


madmindstudios - April 24, 2022 - 0 comments

It is no secret that packaging designs have the power to influence consumer behavior to some extent. However, many brands fail to recognize the very strong effects that packaging has on consumers. In fact, studies have shown that almost 70 percent of purchases are made in-store. With that being said, it is imperative for brands to realize the importance of good packaging and to leverage all they can when it comes to influencing consumers when it comes to exceptional branding and design.

An important factor to keep in mind is that when consumers go shopping for certain items, they don’t always have a specific brand in mind when it comes to making a purchase. Thus, brands should certainly use this to their advantage and do everything they can to create the perfect packaging so they can spark interest for consumers.

This is where custom packaging comes in and is certainly the best way to prompt curiosity and communicate your brand’s message for any product that you are selling.

In this blog, we will discuss a few important factors when it comes down to consumer packaged goods (CPG) and how brands of all industries can benefit from learning the behavior of consumers.

Branded Packaging is Crucial

No matter what your brand image is, you need to ensure that consumers are able to associate your branded packaging with their own feelings and ideas of what your brand stands for. As a result, the quality and design of your packaging should be aligned with your company’s goals, mission, values, and overall identity.

Keep in mind that no matter what industry you’re in, there is always going to be competition out there, so you want to be sure that your brand packaging stands out from the rest. With an effective approach, creativity, and freshness, you can certainly bring your product to the forefront of whatever market you’re in.

Color, Font, and Design Are Important

Some other elements that are extremely important and matter immensely to your brand packaging are the color, font, and design. For example, certain colors and patterns have the ability to capture consumers. Think about it, many luxury beauty products generally use sleek, minimalistic packaging designs with rich colors. In contrast, family products tend to have brighter colors, as well as fun and bold fonts. With that being said, you want to be sure that no matter what product you have, that its packaging is aligned with the type of product you are selling, as well as having a consistent color scheme and creativity that allows your packaging to speak to consumers.

Structure and Security of the Packaging Can’t Be Overlooked

Next, the structure and security of the packaging are absolutely essential and should never be overlooked. Even if you have the most amazing product, you never want to design low quality or flimsy packaging because consumers will automatically assume it is cheap, mediocre, or ineffective.

In addition, the security level of the packaging design should also be considered depending on the type of product that you’re selling. For instance, this is especially true in beauty, health, baby, and food products. Consumers want to feel confident in using such products, so having safe and secure packaging should also be on top of the list when considering the best type of CPG packaging Los Angeles.

Also, the size of the packaging matters. For example, do you ever get huge, bulky packaging for the tiniest product? It’s probably happened to everyone at this point. That can be extremely annoying and wasteful. So be sure to be mindful when it comes to determining the right size of packaging for your product.

How Can Custom Packaging Take Your Brand to the Next Level?

Custom packaging can definitely take your brand to the next level. After all, it’s basically the first thing consumers notice that will be associated with your brand. Therefore, you want to do what’s right for your brand and use custom packaging to your full advantage. Your product’s packaging deserves creativity and uniqueness in order to achieve a stunning and captivating packaging design that effectively speaks to consumers by just looking at it. As a result, a lot of thought and dedication should go into creating the perfect custom packaging design for your product.

Overall, it is worth saying that packaging designs matter. It should be of high quality and be consistent with your brand’s image, color, fonts, etc. If you are looking for a team that specializes in package design Los Angeles, our team at Mad Mind Studios can help. With extensive experience providing packaging design services for a variety of products and industries, we take pride in our work and are confident that you will love the outcome when working with us.

Why Choose Us?

At Mad Mind Studios, we understand the importance of every single element that goes into packaging designs. With years of experience specializing in custom packaging design Los Angeles, we are confident in our ability to create one-of-a-kind, eye-catching, and aesthetically pleasing designs for your product’s packaging. Our team recognizes the hard work and dedication required to deliver amazing results and we are here to help ensure that your product’s packaging has the best outcome possible.

If you are looking for a highly reputable team that specializes in Los Angeles packaging design, then look no further. We are here to help every step of the way. From choosing fonts, to colors, to patterns, to structure, to safety, and so much more – we are your one-stop-shop for branding and packaging design. Feel free to get in touch with our team to learn more about how we can take your product’s packaging design to the next level.

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