[vc_row][vc_column][vc_column_text]Oftentimes, people get the meaning of logo and brand confused and use them interchangeably. However, they are certainly not the same thing. A logo and brand are relative and although they do not have the same meaning, they should complement one another. Both terms have very distinctive descriptions that make them different in many ways. Whether you are a marketing freelancer, business owner, or just getting into the marketing world and want to have a solid understanding of both a logo and a brand, keep reading.
In this blog, we will discuss the differences between a logo and a brand and how they work together to complement one another. Keep in mind that both of these marketing terms are necessary when it comes to bringing a company to life.
What is a Logo?
A logo is a graphic or symbol used to help represent identification and recognition for a company. A company’s logo should always be easily recognizable and generally involves a name, symbol, color palette, or trademark that is associated with the company. A logo is a simple visual representation of a brand and should be memorable, timeless, and not overly complex. Think of a logo as a tool that is used for identification purposes, but doesn’t have real meaning until it has established its brand through relationships, messaging, interactions, and experiences with customers.
What is a Brand?
A brand should encompass the emotional and experiential qualities of a company, ultimately leading to how your brand will be perceived and experienced by consumers. No matter what type of service, product, or industry that you are in, a brand is completely necessary and should be established in order to create relationships between your company and your customers. Think of it as having a gut feeling about a new company that was introduced to you or a company that you have already known. Do you have a certain feeling about them? That is establishing a brand–when there is a certain relationship involved.
Due to the volume of competition that exists, it is absolutely essential for companies to establish one-of-a-kind and creative ways in order to build a connection with their customers. When done efficiently, it can result in trust and lifelong relationships. One goal that every company should have is to strive to get their customers to believe in their product or service just as much as they do. Therefore, building a brand is extremely important to establish a relationship and promise to customers.
In short, a brand is how customers perceive your company and is another non-negotiable factor when it comes to having a business.
How Does a Logo and Brand Work Together?
A logo itself is literally just a graphic and a name. However, it is a crucial piece of the brand that has a purpose and that purpose is for visual communication. A brand, on the other hand, involves both tangible and intangible elements that gives the logo further meaning and represents the business as a whole. When combined efficiently, a well-designed logo and a solid brand strategy can both help you communicate the message effectively and reach your audience, resulting in a successful business strategy.
Knowing the distinctions between both a logo and a brand is absolutely essential when it comes to helping your business. When you know the difference between the two, but also understand the importance of them combined and how one complements the other, it can certainly do wonders for your marketing efforts.[/vc_column_text][/vc_column][/vc_row]