

Developing Your Brand as a Business- Mad Mind Studios revamps Castillo’s Building
Creating your business brand can be an overwhelming task, however, there are small things to take care of that will lead to a fresh look for your business. This involves conducting an online presence…


Useful Tools to Improve Your Social Media
Social media can be exciting, but it can also be a lot to manage. If your social media crew is a few strong soldiers or just well- you, rest assured there are many social…


4 Marketing Definitions You Need to Brush Up On
Sometimes, it’s good to go back to basics. Basic marketing concepts and terms must be revisited when drawing up ideas and content for a new campaign. We often overlook these basic terms because they…


5 Do's and Don’ts of Web Design
DO use easy-to-read fonts. Fonts and typography set the tone of your business. Thinner lines and sans serif fonts indicate modernity and minimalism. Bolder, serif fonts reflect a more powerful, traditional tone. Choosing the...


5 Common Mistakes to Avoid While Rebranding
Before you get really excited about rebranding your business, it’s crucial to take some steps to ensure the brand’s repositioning success. A new direction should be meaningful, both to the consumers as well as…


5 Startup Podcasts You Should Listen To
Sometimes you need a burst of motivation when you’re busy running a business. Inspiration can come to you in many different ways- the most convenient being a podcast. Getting into the habit of listening…


5 Starters for Black Friday Marketing Campaigns
Those two words that are not for the weak…Black Friday. It’s almost here! Crowds will swarm stores at the mall and there will be lines out the door. Businesses start preparing their Black Friday…


5 Austin-Based Businesses to Follow on Instagram
Everything is bigger in Texas- even business. Small startups and other businesses are seeing great success in cities like Austin, Dallas, and Houston. Cities like Austin attract entrepreneurs from every walk of life who…


3 Reasons Why Your Business Needs Public Relations
We often think about marketing as a tool for our business to thrive- it’s the planning and the strategy to create an eye-catching campaign. Yet you can create the most creative, alluring campaign and...


Why You Should Use PPC Marketing
For entrepreneurs and small business owners, having their website ranked at the top of the search list on Google is one the most important thing they want to achieve. Ranking on the top means…


Content Marketing: Do You Need It?
The digital age has changed the dynamics of business and marketing dramatically. Content marketing, however, has been a major contributor to a comprehensive marketing strategy since the inauguration of commerce…