Developing Your Brand as a Business- Mad Mind Studios revamps Castillo’s Building
Creating your business brand can be an overwhelming task, however, there are small things to take care of that will lead to a fresh look for your business. This involves conducting an online presence…
What is Content Marketing?
Marketing covers a lot of bases across various sectors and industries. Print marketing is not dead, and digital marketing is skyrocketing. If you work in a certain industry, you can bet that marketing covers…
4 Marketing Definitions You Need to Brush Up On
Sometimes, it’s good to go back to basics. Basic marketing concepts and terms must be revisited when drawing up ideas and content for a new campaign. We often overlook these basic terms because they…
3 Tips for Social Media Captions
Your social media should be witty and authentic- and seem as carefree as possible. However, your strategy shouldn’t be drawn up on a whim! It’s important to outline clear goals and strategy for your…
5 Austin-Based Businesses to Follow on Instagram
Everything is bigger in Texas- even business. Small startups and other businesses are seeing great success in cities like Austin, Dallas, and Houston. Cities like Austin attract entrepreneurs from every walk of life who…
3 Reasons Why Your Business Needs Public Relations
We often think about marketing as a tool for our business to thrive- it’s the planning and the strategy to create an eye-catching campaign. Yet you can create the most creative, alluring campaign and...
Holiday Marketing Ideas to Make Your Seasonal Sales Merry
The holiday season is quickly approaching us and the right preparation is key to drive your sales up. Preparing your social media campaigns, advertisements, and promotions months in advance will best bring the happiest…
Rebranding - As Simple As Changing a Letter?
The latest public rebranding is the much debated IHOP logo switch to IHOb (note: the lowercase ‘b’ is an upside-down ‘P’). “But why?”, IHOP lovers cried out in unison. Rebranding is a chance at…
5 Ways To Optimize Your Shopping Website
There are several ways to optimize your shopping website to increase sales and traffic. Whether you are using Shopify or selling your products through another medium, a shopping website needs more features than a...
4 Affiliate Marketing Tools For Fashion Retailers
What is Affiliate Marketing? Affiliate marketing is an essential tool for many fashion retailers that want to increase their reach through directly targeted channels. Basically, an affiliate marketer promotes your brand on their digital…
Guide To E-Commerce Marketing
Long gone are the days when a short walk down the block would have all of your grocery, clothing, toy, and furniture needs. Online shopping has opened up a whole new world of products…
How Do Facebook And Instagram Read Your Mind?
You may have heard the recent news about Facebook’s privacy breach and Mark Zuckerberg’s decision to testify in congress. Basically, Facebook has been accused of collecting and sharing the data of over 50 million…
