

Why Your Brand Needs an Animated Logo?
Logo design plays a significant role in your branding strategy. This visual reflects your company's personality and is one of the first things consumers notice about you. Today, brands have gone a step further...


Mad Mind Studios Strategizes Email Marketing Campaigns for Kickback Cold Brew
Why is email marketing important? Staying in contact with customers through email is important because it can help make they returning customers. People want to stay up to date with announcements, new products, and…


How To Use Infographics Effectively
A good infographic can go a long way. Is it well designed? Clear, focused graphics will lead the way to create an effective infographic. Test it out by looking at the infographic font size…


What is SEO?
SEO- if you don’t know what this means, you’re not alone. The marketing world is full of so many abbreviations and acronyms that you can feel overwhelmed at times. But SEO is an extremely…


Start Merging Your Social Media and eCommerce Strategy
The new year is creeping up on us, and that means rethinking our business strategy is key to attract new customers and retain the customers from the holiday rush. Merging your e-commerce strategies with…


5 Marketing Tips For a New Startup
1. Start marketing your startup ASAP The best way to create buzz is right when your product or service is launching, so that means you have to start preparing before. Make sure ads are…


4 Tips for a Successful Holiday Marketing Campaign
‘Tis the season for marketing campaigns! The holiday season is an extremely popular time for sales and promotions. From Black Friday to Christmas, this time of year is when presumably every company is launching…


5 Startup Podcasts You Should Listen To
Sometimes you need a burst of motivation when you’re busy running a business. Inspiration can come to you in many different ways- the most convenient being a podcast. Getting into the habit of listening…


How to Use Instagram to Benefit Your Business
Everyone knows that Instagram has gained immense popularity in the past few years. According to Instagram, their social media presence currently brings with it over 800 million active users. Of those millions of people, over…


4 Retail Trends to look for in 2019
The retail industry is one of the oldest, yet one of the most innovative sectors in our marketplace today. Now, more than ever, we’re seeing the creative integration of cutting-edge technology and shopping experiences….


5 Starters for Black Friday Marketing Campaigns
Those two words that are not for the weak…Black Friday. It’s almost here! Crowds will swarm stores at the mall and there will be lines out the door. Businesses start preparing their Black Friday…


5 Ways to Ignite Your E-commerce Sales
Customers love shopping from the comfort of their own home and having packages delivered right to their door. Online retailers also reap the increasing benefits of offering users customized shopping experiences. There are several…


5 Worst Content Marketing Mistakes
Content marketing should be relevant, consistent, and valuable to your target audience. Often overlooked, this type of marketing saves businesses extra costs, increases their sales, and retains a more devoted customer base in the…


(Good) Content Is King
The phrase “content is king” has been popularized since the growth of search engine optimization practices that coincided with the start of the internet. Content has always been touted as the holy grail for…