5 Common Mistakes to Avoid While Rebranding
Before you get really excited about rebranding your business, it’s crucial to take some steps to ensure the brand’s repositioning success. A new direction should be meaningful, both to the consumers as well as…
4 Retail Trends to look for in 2019
The retail industry is one of the oldest, yet one of the most innovative sectors in our marketplace today. Now, more than ever, we’re seeing the creative integration of cutting-edge technology and shopping experiences….
3 Tips for Social Media Captions
Your social media should be witty and authentic- and seem as carefree as possible. However, your strategy shouldn’t be drawn up on a whim! It’s important to outline clear goals and strategy for your…
Holiday Marketing Ideas to Make Your Seasonal Sales Merry
The holiday season is quickly approaching us and the right preparation is key to drive your sales up. Preparing your social media campaigns, advertisements, and promotions months in advance will best bring the happiest…
Food and Beverage Trends To Look For in 2019
We’ve rounded up the best trends to keep your eye on within the food and beverage industry. The food and beverage industry is a dynamic marketplace. Marketing and advertising for the newest food or…
5 Food and Beverage Trade Shows You Should Visit
If you’re looking to boost your new product in the lifestyle or wellness industry, look no further than trade shows happening around your city. Not only can you promote your new drink, skincare, or food…
4 Key Ways To Grow Your Dallas Business
Whether you are just starting out, trying to refresh your business, or reinvigorate a slump sales, taking a closer look at your marketing strategy is a surefire way to grow your Dallas business. Many…
Rebranding - As Simple As Changing a Letter?
The latest public rebranding is the much debated IHOP logo switch to IHOb (note: the lowercase ‘b’ is an upside-down ‘P’). “But why?”, IHOP lovers cried out in unison. Rebranding is a chance at…
5 Ways To Optimize Your Shopping Website
There are several ways to optimize your shopping website to increase sales and traffic. Whether you are using Shopify or selling your products through another medium, a shopping website needs more features than a...
The Top Seven Influencers of 2017
It’s no surprise that influencer marketing is growing faster than digital ads in today’s marketing world. Brands have been utilizing influencers in order to promote their products and services for a while now. Mad…
3 Things to Consider in Influencer Marketing
Influencer marketing campaigns have become one of the most effective ways in today’s marketing place. As the name suggests, it focuses on specific individuals rather than the target market as a whole, and it…
How To Create a Brand Strategy for Startups
Brand strategy is the long-term plan for the development of the company’s branding in order to achieve specific business goals. For most startups, their priority would be to become visible in their target market…
Why You Should Use PPC Marketing
For entrepreneurs and small business owners, having their website ranked at the top of the search list on Google is one the most important thing they want to achieve. Ranking on the top means…
Branding your Web Design
Branding is an all-compassing term that includes many marketing aspects for a business. Usually, entrepreneurs will start with the logo, get a website and move on from there, not thinking about how the two…
3 Tips for Luxury Real Estate Branding
When you think of luxury branding, there might be a few things that appear in your mind. Maybe you think of a specific color, professional clothing, possibly some words that have a luxurious feel…
Why You May Need a Brand Consultation
A brand can represent many ideas, and those ideas can convey feelings, and those feelings can lead to higher conversion rates. Depending on someone’s level of creativity, branding can be thought of as an…
