Start Merging Your Social Media and eCommerce Strategy

The new year is creeping up on us, and that means rethinking our business strategy is key to attract new customers and retain the customers from the holiday rush. Merging your e-commerce strategies with your social media strategies should be able to cross-promote both your brand and products.

Establish your authority and brand online.

Social media is the perfect tool to set your company apart from the rest of the competition. Why do you need to do so? There is an entire audience you’re not reaching if you do not have a social media presence. The potential for new customers and relationships should be a wonderful incentive to really blossom online.

Engage with followers on Twitter by responding to questions and concerns, and poll Instagram followers with your Instagram stories. By learning more about what your customers like and don’t like, you can better customize their shopping experience. About 77% of customers have positive associations of a business after engaging with them online. How’s that for establishing your brand?

Promote your content through paid social media.

Sponsored ads can truly make a difference. Paid social can help you target your audience even more precisely with driven advertisements that show up on their Facebook, Twitter, or Instagram feeds.

This is not to replace your great content strategy, however! Continue generating original and captivating content for your email subscribers, social media followers, and loyal customers. Try changing up the game by promoting a video or interactive social media post.

Test your platforms with differing discount codes.

The A/B testing method has to evolve with modern technology and the ever-changing dynamics of social media and internet commerce. Coordinate a specific discount code for the list of your email subscribers, for example, DISCOUNT20 for 20% off an entire order. Then, create a different discount code, like PROMO20, for your social media followers.

Create a campaign timeline from a week to two weeks and make sure to start and end the codes at the same time. After the campaign, analyze your visits through each discount code and tailor your future campaigns with a specialized strategy for each platform.

Need a boost with your social media presence and eCommerce sales? Contact us today at Mad Mind Studios for a free consultation.