Branding Strategies for Success
Here at Mad Mind Studios, we specialize in providing logos and branding strategies to the Los Angeles area. Whether your business is a law firm or a real estate agency, a retail shop or an artistic design company, we can help you create a brand that people will recognize and trust.
One of the first and most important strategies in creating a brand is logo design. Your logo is the first thing people will see when they look at your business, your sign, or your website. It needs to be elegant, simple, and memorable. It also needs to define your business accurately by reflecting an aspect of your company. This could be your name, your initials, the nature of your business, or a combination of these aspects. For example, an effective logo for a company called Angel Real Estate could consist primarily of an angel, the letter A, a house, or some combination of these elements. Light cool colors evoke the image of an angel in the mind, so the color scheme could be pastel blue and white, with a green accent. The key is to make the logo stand out in the customer’s mind. From this important stepping stone, your brand is born.
Branding strategies are essentially a comprehensive approach to distinguishing your company from the competition. Your brand is how people perceive your company. Creating a brand out of a company is much more than just a perfect logo, name, and website, but those components are building blocks: keystones in the bridge to successful branding.
As we mentioned earlier, it is important that these pieces evoke an image in the consumer’s mind that reflects an aspect of your company. More importantly, when all of these fragments come together, they need to depict those attributes that set your company apart from the rest of the options from which your potential client has to choose. Everything about your brand should be consistent, and it should create an emotional appeal based on what your company does that goes beyond the basic requirements of service in your field.
If you pride yourselves on outstanding attention to detail, make that the central theme of your brand. If your customer service is caring and thoughtful, create your branding strategy with that in mind.
The Secret Ingredients to a Successful Branding Strategy
Branding Tip #1:
Discover your story. Build your logo.
Branding Tip #2:
Be focused. Get the scoop on your customers. Target the right audience.
Branding Tip #3:
Figure out what makes you special. Shout your message from the rooftops.
Branding Tip #4:
Counter your competitors.
Branding Tip #5:
Walk the walk.
Define your company voice.
Branding Tip #6:
Take advantage of social media.
Creating a brand is difficult, but you can get the help you need. The staff at Mad Mind Studios is experienced in creating memorable, recognizable brands in the Los Angeles area. We will aide you in promoting your brand based on your core attributes, and set you apart from the competition. Call or request a quote to find out how we can make your brand a household name.