Kickback is a CBD beverage company with a variety of products including ground coffee, matcha, and tea. They recently developed a new line of CBD lemonade products that will be hitting the shelves this summer. Mad Mind Studios has been working with the company since 2017, managing everything from beverage packaging design, logo design, marketing, web design, social media management, and public relations.
Using packaging design to focus on a brand identity
The new packaging design includes vibrant colors and print designs that are in line with Kickback’s bright brand style. The three new beverages are Lemony Lemon, Strawberry Sunshine, and Mellow Mango. Like all of Kickback’s products, they’re made with CBD and natural ingredients. Their special nano CBD is formulated to be more bioavailable for the body, making it more potent than regular CBD. The bottles include the Kickback signature leafy design that emphasizes the company’s focus on health and natural ingredients.
How to emphasize key features in beverage packaging
Packaging design needs to be carefully considered so that it effective at representing the brand and catching customers attention. Whether you are selling products online or in stores, there are a few things to keep in mind when creating a new packaging design. Your logo should be easily recognizable on the packaging, so customers immediately know it’s your company and will remember to buy your product in the future. Highlighting key features of the product is important as well. This could include health benefits, ingredient sources, different flavors, or unique information about your brand.
Packaging design with Mad Mind Studios
No matter what industry you are in, good packaging design will help your business sell more product. Communicating your brand’s value proposition with a beautiful label and package will help attract consumers to your product. Being unique is so important for creating a brand that stands out – if you can’t separate yourself from your competition, you won’t get the brand loyalty that is required to scale your company up. Accomplish more sales in less time with a strategic design from Mad Mind Studios.
If you’re in search of a design agency to create a packaging design or logo for your company, Mad Mind Studios specializes in personalized branding services. Use our expertise in marketing, branding, design, and web to get your business off the ground. Get started today by contacting us at 312-402-1613.