Investment Company Branding and Website Design with Mad Mind Studios
madmindstudios - January 29, 2019 - 0 comments
Mad Mind Studios has worked with partners in many professional industries including investment. Our goal is always to provide tailored designs that look professional and trustworthy while incorporating each brand’s individual history and personality.
Triton Pacific is a global investment company with over 25 years of experience. They needed a new website that embodied their trustworthy, successful, and professional brand image. The homepage highlights what services they provide and what sets them apart from other investment companies. The main navigation bar contains all of the important pages that are most useful to visitors, while the entire website is consistent in themed colors and images.
Stockdale Capital is a vertically-integrated real estate investment firm that focuses on opportunistic investments across the Southwest. The website features a rotating gallery of real estate photos to help showcase the firm’s work. Another important feature is the ‘News’ tab, which helps keep partners updated and prospective clients interested in their work.
Web design for investment companies
Creating an engaging and functional website for investment firms requires an understanding of how viewers want to use the site. Displaying information and images in a certain way can be more effective in moving users to take action on the page (by calling, getting a quote, signing up for the newsletter, etc.). It’s important to highlight the most useful information directly on the homepage – like your contact information, list of services, portfolio, brand message.
Branding your investment company depends on what you want your company image to be based on your team, values, services, and clients. Most investment companies want to maintain a more professional image that conveys trust, knowledge, and care. When creating a logo, consider what kind of color palette and imagery would be the most appropriate (dark blue, gold, and black are a few professional colors). After solidifying the logo, sticking to a brand style guide will help keep your branding consistent throughout all mediums. Using the same font and colors on your website, business cards, signage and emails will help to solidify your brand and make it recognizable.
Mad Mind Studios is a branding, marketing and design agency that focuses on getting results for our clients. If you’re interested in learning more about how our branding or web design services could potentially help your investment company, reach out to us today.