1. Good Design Makes Emotional Connect
Your website is the digital form of your business. And a good business treats its customers like kings and queens.
On the website of such a business, everything exudes warmth and welcome. From the structure and color to font and assets, everything will be within reach of the customer. There will not be a moment when customers find themselves asking: “What should I do now?”
Your efforts tell a tale
The design should give visitors a feeling that you are making great efforts to make them happy. By creating this impression, you tell the visitor how important they are for the business and you.
2. It Helps You Increase Your Organic Traffic
A website should always try to be useful to visitors. Those that succeed in this endeavor succeed in converting many of its visitors.
But, having useful information is one thing, and helping people consume it is another. This is where website design plays a role. Virtuosi in the field often strike a balance between content and design. This results in:
- Longer dwelling time (time a user spends on a webpage)
- Deeper scroll depth (how far down the user scrolls on your website)
Both these actions send signals to search engines that your website is of value. This results in a higher ranking, aka higher organic traffic.
3. It Gives You Authenticity as a Business
Fraud has existed for as long as businesses have. And the internet has become a perfect launchpad for scammers. Unscrupulous websites, however, have traditionally been poorly designed.
So, if your web design is poor, you run the risk of being branded a fraud. Remember that three out of four visitors assess your business by the look of your website. A good design affords you, among other things, these:
- Better visitor-conversion ratio
- Increased trust among visitors
- Higher subsequent visits
Tip: Remember to be consistent in how you portray yourself across media. Weave the same color and theme of your brand onto your web design.
4. Helps Your Audience Navigate Better
The purpose of any website is to make users convert. These conversions include form filling, product purchase, and others. The faster they do the conversion, the better is your website.
For this, you need to simplify the process that leads to conversion. Do it by creating an easy-to-navigate menu and placing text and images that guide the user.
Site navigation is even more important for websites with multiple pages. So, adopt a layout that works for your audience. You can use A/B testing for this purpose.
Tip: The higher the choices you give visitors, the longer their decision-making will be. This is what Hick’s Law states.
5. Reduces Your Bounce Rate
A bounce is a visitor who does not navigate to any other page from the entrance page. And bounce rate shows the frequency of bounce in relation to the number of total visits. As you can see, bounce rate affects conversion because no desirable action is being done.
A well-laid-out website, however, does not face this issue.
This is because its design facilitates seamless navigation. You can take Facebook and Instagram as examples. Their design helps visitors’ eyes flow from content to content.
Extra: Bounce rate not only affects conversion, but it also affects your ranking. When you have a higher bounce rate, search engines tend to rank you lower.
6. Ensure You Don’t Fall Behind in Competition
People want to buy from businesses that are healthy and growing. This gives them a kind of security. And in digital marketspace, website design is an indicator of your business health.
A poorly designed or outdated website is a sign of a business under the weather. And if users get this impression, your credibility as a business will sink.
What’s more, your competitors might make use of your complacency, should you show any. This is especially true when you are trading in generic goods and services.
So, keep your website updated and content refreshed. Ensure that you have a web design that offers something unique compared to others.
7. Increases Sales and Cultivates Brand Loyalty
Apart from easing navigation, a good website design can create demand as well. In online stores, strategic use of high-quality images and phrases can make a user want a product.
Guiding the customer
A clean web design can help you focus user attention on products. Many websites, including Apple’s, use a minimalistic design with emphasis on images. With few options other than a call-to-action, users are tempted to click on the product image.
Extra: Clean and aesthetically pleasing websites score high on user experience as well. The higher that score is, the greater are your chances of getting loyal customers.
8. Increases Reach of Your Business
This is the era of ‘search on the go.’ Mobile searches make up a majority of total searches worldwide.
As for your business, this means making your website design responsive. That is the ability to adjust itself to varying screen sizes.
This will increase the reach of your website. You must, however, ensure that your web design for mobile is as good as or better than that for desktop.
Extra: Good design makes a webpage load faster on mobile screens. And faster the loading, the greater the user experience.
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