The packaging industry today is buzzing with ideas for ways to package goods in order to deliver likes, shares, to grab consumers attention in the grocery store aisles, and to create an ongoing dialogue across social networks. The packaging business is changing along with everything around us, especially in the food and beverage industry. Here’s what’s trending in food and beverage packaging for 2019:
Be real and be recyclable. The U.S. is in crisis mode when it comes to packaging. This past year has brought the issue of global warming to the forefront of politics and the media. Reusable packaging, like aluminum, is more necessary and attractive to consumers than ever. Environmentally-friendly packaging is a good way to engage with consumers on an ethical level, which can forge a more significant sense of brand engagement. For 2019, it’s likely that we will see a shift towards retailers and packaged goods companies marketing items though bulk delivery systems and a shift towards smaller package sizes.
Out-Of-The-Box Shapes & Materials
This upcoming year will incorporate the element of surprise in food and beverage packaging. This method showcases the thoughtfulness and ingenuity your product and company has in its brand. Packaging your protein supplement in a dumbbell shaped jar or turning your juice into a bamboo stick will ensure that your product is remembered by consumers. This also is great for sustainability!
What is packaging if not art at its core? It’s the first thing consumers see, so packaging can’t simply reflect the brand, it must also draw people in and tell them what the product is. Working with a popular artist is a great way to spread the word about your brand to a larger audience. Sometimes tapping into the creativity of an outside source is exactly what brands need to bring their product to the spotlight. Whether it is art nouveau liquor labels or Andy Warhol-inspired bottles of sparkling water, artist designed packaging shows just how refreshing it is to see traditional branding spun on its head.
Words, Words, Words
Words are a great way to get creative with the message you’re bringing forth. Be it funny or serious, using words on your packaging is a great way to send a clear message will work (as long as it’s in a bold and easy-to-read font!) Words help consumers engage with a product and gives the brand a voice. Combined with minimal art or a splash of color, words will make your packaging stand out in 2019.
Whether it’s logo design or package design, Mad Mind Studios can aid small to big businesses with artistic concepts that will bring visibility to their brands at-large. There is a lot of creative opportunity with food and beverage products, but also for many other types of products as well. Contact us today for a free consultation to learn more about how you can improve your brand.