Why is email marketing important?
Staying in contact with customers through email is important because it can help make they returning customers. People want to stay up to date with announcements, new products, and especially sales. You can offer email newsletters sign-ups on your website, at online checkout, and on social media profiles.
We partnered up with Kickback Cold Brew, a CBD coffee and tea company, to help manage their email marketing campaigns. Some of our biggest campaigns have been for new product launches, including ground coffee, tea, and holiday gift boxes.
Here are some important things to keep in mind when creating an email:
1) Write a catchy subject line
This is the first thing people see that convinces people to open your email in a split second – so make it interesting! Make sure to mention your big sale or exciting announcement right away, with more information in the body of the email.
2) Call to action buttons
Call to actions are linked to web pages with phrases like “Learn more”, “Contact now”, or “Get started today” that encourage readers to take action. The goal of the newsletter is to get people to visit your website to make a purchase or contact your company, so CTAs are very important.
Marketing emails are intended to grab the reader’s attention, and images are the best way to do so. Keep your emails bold and brief by using interesting photos, icons, or illustrations, along with headlines and subheads that make the content easier to understand.
Combining all of these elements will result in a high rate of opens and click-through rates, which eventually translates to more sales. Maintaining frequent communication with your customers builds brand loyalty and trust, which is essential for the longevity of your business.
Many of our clients use MailChimp to manage their email lists and newsletters because of the simple user interface that allows you to drag and drop content blocks. There are several different email marketing tools that you can use to track campaigns and distributing emails, including services like Drip and Constant Contact.
Contact Mad Mind Studios today if you are interested in running successful email campaigns or want to revamp your marketing strategy. We specialize in digital marketing, graphic design, branding, and web design.