The digital age has changed the dynamics of business and marketing dramatically. Content marketing, however, has been a major contributor to a comprehensive marketing strategy since the inauguration of commerce. In 2017, content can be made in a variety of ways, including videos, audio podcasts, ebooks, blog posts and even in images.
But how can content marketing help you, and you may be asking yourself if you need to implement strategic content placement to augment your marketing efforts. There are countless benefits to having good content; it can help assert your brand identity to the public, get your website better search rankings through SEO, and help educate your potential customers on your industry or business.
So, do you need content marketing?
“Content is King.” – Bill Gates, 1996
In January of 1996, Bill Gates (founder of Microsoft and wealthiest person on the planet) declared that content will be one of the greatest facets of the internet, as anyone with a “PC and a modem can publish whatever content they can create.” 21 years later and that hasn’t changed one bit. Content drives traffic to your website and educates your potential clients at the same time.
Blogs, video-sharing websites like YouTube, social networks and pretty much every website has content that fuels its reach. You can’t get high-ranking on search engines without content, and you can’t expect much out of your marketing efforts without an effective content strategy.
Incorporate Content in your Marketing Strategy
This is where things can get a little tricky. While making content sounds easy and something you can do without any help, you may want to think again. Everyone has their creative limits, and without any extra influence, content can become very draining and distract you from running your business effectively. In addition, marketing strategies are difficult to create by themselves, and incorporating content into it can be a daunting task.
A solution to this issue is to seek help.
An agency that specializes in branding, marketing and content creation can help you position your content effectively by putting it in the right places at the right time. In addition, you may want to sponsor your content by putting money towards a conversion goal, and this should be left to professionals so as to maximize your ROIs and avoid common mistakes that business owners make when advertising.
If you need help starting a content strategy, feel free to contact us at Mad Mind Studios for a free consultation. You’re not alone in the content marketing world, and getting in contact with experts may be the best route for your business to take.