The Differences Between a Logo and a Brand and How They Work Together
Oftentimes, people get the meaning of logo and brand confused and use them interchangeably. However, they are certainly not the same thing. A logo and brand are relative and although they do not have…
Brand, Branding & Brand Identity - What's the Difference?
You’ve probably heard of the terms brand, branding, and brand identity. While they all sound similar and are often used interchangeably, the fact of the matter is that they all have completely different meanings….
The Essentials of Food and Beverage Branding
Branding is not always as straightforward as it sounds. In fact, when it comes to food and drink branding, things tend to get much trickier compared to other industries out there. The thing about…
Why Branding is Important in Marketing
Many people are unaware of the fact that there are a number of subdivisions of marketing–in fact, marketing is more of an umbrella term that encompasses so many different aspects–branding being one of them….
Why Now is The Best Time to Start Your Online Business
The unprecedented outbreak of the global pandemic has been a confusing and unpredictable time for everyone. However, people are coming to terms with the extended social distancing period and are finding ways to be…
E-Commerce Marketing Tips: Optimize Your Product Pages for More Sales
An accomplished eCommerce store isn’t just based upon sales, for every business has its own measure of success. However, nine out of ten times, if you’re seeing a favorable amount of sales, your e-commerce…
The Best Trade Show Checklist For Your Brand
Many brands showcase their products or services at trade shows around the globe. Attending trade shows allows businesses to build brand awareness, network with potential investors, and generate leads. Brands also participate in large…
Top 7 Do's and Don'ts of Your eCommerce Website
Ecommerce businesses are leading the retail industry. Consumers have access to a variety of services and products throughout the world. In just a click of a button, items are purchased and already in the…
Grow Your Ecommerce Food & Beverage Business with Shopify
As eCommerce food, beverage, and supplement business owners, we want to believe our products are good enough to sell on their own.
America's Best CBD Ecommerce Store and 5 Reasons Why
CBD products have boomed with its legalization across all 50 states, in addition to the legalization of marijuana in many states. The problem many retailers are now facing is finding a way to brand…
Mad Mind Studios Designs New Beverage Packaging For Kickback
Kickback is a CBD beverage company with a variety of products including ground coffee, matcha, and tea. They recently developed a new line of CBD lemonade products that will be hitting the shelves this…
Logo, Branding, and Website Design for the Grand Opening of Namaste Yoga by Kartini
Namaste Yoga by Kartini is a yoga studio that opening last weekend in West LA. In preparation for their grand opening, Mad Mind Studios created a unique logo, designed a variety of print materials,...
Sustainable Packaging Design with Mad Mind Studios
There are many different types of sustainable packaging design becoming available as suppliers and consumers become more aware of the environmental impact they have. Biodegradable and recyclable packaging options are a popular choice for…
Mad Mind Studios Strategizes Email Marketing Campaigns for Kickback Cold Brew
Why is email marketing important? Staying in contact with customers through email is important because it can help make they returning customers. People want to stay up to date with announcements, new products, and…
How To Use Infographics Effectively
A good infographic can go a long way. Is it well designed? Clear, focused graphics will lead the way to create an effective infographic. Test it out by looking at the infographic font size…
3 Ways You Can Use Google AdWords For E-Commerce Sales
Generating traffic online tends to be a goal for every business, but if you’re in the e-commerce industry, generating traffic to your website is the only way to make money to keep business going….
