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Why Every Company Needs an Insightful Brand Audit

Why Every Company Needs an Insightful Brand Audit

A brand audit is imperative to understanding how well your brand strategy is resonating with the target audience. The audit breaks down your brand into all of the components (small and large) that make…

madmindstudios April 24, 2017
Developing a Professional Brand Strategy

Developing a Professional Brand Strategy

A brand strategy is the methodical process that begins with market research but has an indefinite end. Ultimately, a brand strategy needs to be concrete at the time of inception, but it must be…

madmindstudios April 10, 2017
Brand Positioning in your Marketing Strategy

Brand Positioning in your Marketing Strategy

Brand Positioning is a unique concept in a marketing strategy that plays an integral role in a company’s branding. Unfortunately, it is only rarely considered when a business is developing a marketing plan mainly…

madmindstudios April 4, 2017
3 Tips for Luxury Real Estate Branding

3 Tips for Luxury Real Estate Branding

When you think of luxury branding, there might be a few things that appear in your mind. Maybe you think of a specific color, professional clothing, possibly some words that have a luxurious feel…

Thomas Abbott March 23, 2017
Why You May Need a Brand Consultation

Why You May Need a Brand Consultation

A brand can represent many ideas, and those ideas can convey feelings, and those feelings can lead to higher conversion rates. Depending on someone’s level of creativity, branding can be thought of as an…

Thomas Abbott March 17, 2017
5 Branding Tips for Successful Real Estate Agents

5 Branding Tips for Successful Real Estate Agents

No matter the industry, branding will always play an important role in a business’s success. This is especially true for real estate agents, commercial and residential agencies need to have effective branding in their...

Thomas Abbott March 10, 2017
3 Tips for Branding Your Financial Services Company

3 Tips for Branding Your Financial Services Company

Financial service firms have a tendency to market themselves in similar ways. They are usually branded as being professional, which is a good thing and your branding should likely have a professional element to…

Thomas Abbott March 7, 2017
What is branding? 7 Ways to effectively market your candidate

What is branding? 7 Ways to effectively market your candidate

Branding is perhaps one of the most important pieces to a successful political campaign and it is often overlooked by candidates ranging from local politics to presidential races. Branding is also one of the…

madmindstudios February 9, 2017
Beauty Products - How to Start Your Own Brand

Beauty Products - How to Start Your Own Brand

Every other day, literally tons of new cosmetic beauty brands with similar products and services are unveiled. And the big question arises, ‘What will make your brand be the next big thing and not…

madmindstudios January 17, 2017
Top 6 Logo Design Trends for 2016

Top 6 Logo Design Trends for 2016

Designing an organization’s logo is both a science and an art, and its trends have greatly changed as business and consumer preferences dynamically evolve. Whether you’re a professional logo designer wanting to gain more logo…

madmindstudios March 2, 2016
Mad Mind Studios on Branding Strategies for Success

Mad Mind Studios on Branding Strategies for Success

Branding Strategies for Success Here at Mad Mind Studios, we specialize in providing logos and branding strategies to the Los Angeles area. Whether your business is a law firm or a real estate agency,…

madmindstudios October 6, 2015
Law Firm Logo Design: Building Credibility & Growing Reach

Law Firm Logo Design: Building Credibility & Growing Reach

Most people don’t want to touch legal issues with a 10-foot pole thanks to the image painted for lawyers and legal firms. Branding for lawyers done the right way is therefore of utmost importance,…

madmindstudios September 1, 2015
Top 5 Los Angeles Branding Vitamins

Top 5 Los Angeles Branding Vitamins

Top 5 Los Angeles Branding Vitamins that You Must Add to Your Business Diet Think your brand has been feeling under the weather lately? Need something to charge up your sales and get those…

madmindstudios September 1, 2015
Marketing, Branding and Advertising. What’s the difference?

Marketing, Branding and Advertising. What’s the difference?

Marketing, branding and advertising are terms which are often used interchangeably, when in fact they are very different facets of the process by which a business spreads its message to the world. Let’s examine…

madmindstudios September 9, 2014