4 Key Ways To Grow Your Dallas Business
Whether you are just starting out, trying to refresh your business, or reinvigorate a slump sales, taking a closer look at your marketing strategy is a surefire way to grow your Dallas business. Many…
5 Worst Content Marketing Mistakes
Content marketing should be relevant, consistent, and valuable to your target audience. Often overlooked, this type of marketing saves businesses extra costs, increases their sales, and retains a more devoted customer base in the…
3 Simple Ways To Brand Your Nonprofit
What Does Branding Do? Successful nonprofit branding helps to engage audiences in authentic, emotional forms. It’s certainly necessary to connect meaningfully in a fast-paced and increasingly globalizing market. Now, consumers align themselves with brands in…
3 Reasons Why Nonprofits Need a Strong Marketing Strategy
Nonprofits often view success and conversions as solely grants, funding, and donations. Yet, potential clients and partners don’t want to check out your social media platforms and only see posts asking for donations. Many nonprofit…
(Good) Content Is King
The phrase “content is king” has been popularized since the growth of search engine optimization practices that coincided with the start of the internet. Content has always been touted as the holy grail for…
Food and Beverage Marketing
Food and beverage marketing differs from other industries because of the different audiences targeted and product sales channels. Food and beverage websites are designed for regular consumers to browse and learn more about the…
Rebranding - As Simple As Changing a Letter?
The latest public rebranding is the much debated IHOP logo switch to IHOb (note: the lowercase ‘b’ is an upside-down ‘P’). “But why?”, IHOP lovers cried out in unison. Rebranding is a chance at…
5 Ways To Optimize Your Shopping Website
There are several ways to optimize your shopping website to increase sales and traffic. Whether you are using Shopify or selling your products through another medium, a shopping website needs more features than a...
4 Affiliate Marketing Tools For Fashion Retailers
What is Affiliate Marketing? Affiliate marketing is an essential tool for many fashion retailers that want to increase their reach through directly targeted channels. Basically, an affiliate marketer promotes your brand on their digital…
Guide To E-Commerce Marketing
Long gone are the days when a short walk down the block would have all of your grocery, clothing, toy, and furniture needs. Online shopping has opened up a whole new world of products…
4 Package Design Tips For Food & Beverage Products
For food and beverage vendors, creative package design can sometimes be the sole reason why your target consumer buys your product over your competitors. Package designs with great branding can also catch the attention…
Marketing Trends: What To Expect In 2018
2017 was an average year as far as innovation in digital marketing; while many bloggers touted that there were new marketing trends to expect in the previous year, none of the trends were actual…
Winning Brand Strategies For Nonprofits
Branding is an important element for all organizations, as it is what people ultimately use to identify your brand. Your brand is what people automatically think about when they think of your organization, whether…
3 Things to Consider in Influencer Marketing
Influencer marketing campaigns have become one of the most effective ways in today’s marketing place. As the name suggests, it focuses on specific individuals rather than the target market as a whole, and it…
How To Create a Brand Strategy for Startups
Brand strategy is the long-term plan for the development of the company’s branding in order to achieve specific business goals. For most startups, their priority would be to become visible in their target market…
Marketing Services for Entertainment Firms
Mad Mind Studios is proud to call Los Angeles home where tons of Entertainment and Media companies operate. Our extensive web design, branding, marketing and logo design experience in the industry…
