BOBA NATION

Creating a Brand
Bursting with Personality

SUMMARY

Boba Nation is an innovative and unique boba company offering a diverse menu of beverages from all around the world. They not only cater to boba enthusiasts, but they also take pride in making sure everyone feels welcome. The company needed a dynamic name, identity, and website to reflect their vibrant and inclusive spirit. Our talented team was up for the task.

OUR ROLES

CHALLENGE

The client reached out with an inventive idea of a boba company that would offer a diverse range of beverages including boba tea, hot coffee, shakes, juices, tea, and more. Beyond serving fun and delicious beverages, they would also offer a unique experience. Above all, everyone everywhere would be welcome. It was also expressed that the future goal was to offer franchise opportunities. The client brought a lot to the table –but there were some important things missing like a name, brand identity, and a website. It was time to get this brand bouncing! Our team needed to build from the ground up and bring everything together to tastefully reflect this brand’s flavorful, fun beverages and bubbly personality in a way that would set it apart from the competition.

SOLUTION

Welcome to Boba Nation

We came up with the name Boba Nation, to celebrate the sense of closeness within the community of boba and tea lovers and to signify inclusion – unity among diversity. Then we brought the brand to life through a cheerful color scheme and a logo bursting with personality and consistently carried it over when designing posters, menus, flyers, and apparel. Our experts designed an outstanding user-friendly, mobile-friendly Boba Nation website with the company’s expansive beverage menu on the homepage and made sure it was easy to find and easy to navigate. A call to action was included on the site to promote downloading the Boba Nation app from the app store. Our professional writing team crafted creative content for their website, brochures, and other printed material. To top it all off, a results-driven marketing strategy was set in place for the client.

Identity Design

We make personalities pop.

We came up with the name Boba Nation, to celebrate the sense of closeness within the community of boba and tea lovers and to signify inclusion – unity among diversity. Then we brought the brand to life through a cheerful color scheme and a logo bursting with personality and consistently carried it over when designing posters, menus, flyers, and apparel. Our experts designed an outstanding user-friendly, mobile-friendly Boba Nation website with the company’s expansive beverage menu on the homepage and made sure it was easy to find and easy to navigate. A call to action was included on the site to promote downloading the Boba Nation app from the app store. Our professional writing team crafted creative content for their website, brochures, and other printed material. To top it all off, a results-driven marketing strategy was set in place for the client.

Website Design and Development

Designing dynamic digital experiences.

We wanted to build a website that mirrored the impressive experience customers enjoy in the actual Boba Nation establishments. We began by integrating the cheerful colors and vibrant personality of their brand identity then displayed eye-catching images of their expansive beverage menu on the homepage. Our expert team of web developers ensured the site was easy to use and simple to navigate. Interactive elements were added, enabling users to order pickup or delivery. A call to action was also included to encourage users to download the Boba Nation app from the app store. In addition, our professional writers collaborated with our SEO experts to include keyword-rich, cohesive written content to bring more site traffic. Since Boba Nation offers franchise opportunities, a special page was created offering information and an application.

Print Marketing

Spotlighting Brands with Print Perfection.

Our print marketing goal was to bring the Boba Nation brand to life in the physical world. We designed captivating posters, engaging menus, informative flyers, and custom apparel, all reflecting their fun and inclusive personality. These materials not only showcased their diverse beverages but also created an inviting ambient atmosphere in their establishments. We wanted to ensure every encounter with Boba Nation left a memorable impression, reinforcing their brand’s spirit wherever their customers went. Through creative print marketing, we gave Boba Nation their initial boost and continue to help them stand out and connect with their customers, potential customers, and the community.

We brew success stories.