Interview Series | Episode I: Amiee Kang
Mad Mind Studios is a team of creatives with a common goal of helping your business achieve more success. I had the opportunity to speak with our lead designer, Amiee, and asked her a...
Why Every Company Needs an Insightful Brand Audit
A brand audit is imperative to understanding how well your brand strategy is resonating with the target audience. The audit breaks down your brand into all of the components (small and large) that make...
Pitch Deck Presentations for Entertainment Companies
Pitch deck presentations are commonplace in virtually all B2B companies, and entertainment firms are no different. While each business requires...
3 Types of Web Design Agencies to Avoid
If you were to type “web design agency” into a Google search, you would get around 24 million search results. Undoubtedly, 24 million web design agencies do not exist, and only a few thousand...
Developing a Professional Brand Strategy
A brand strategy is the methodical process that begins with market research but has an indefinite end. Ultimately, a brand strategy needs to be concrete at the time of inception, but it must be...
Brand Positioning in your Marketing Strategy
Brand Positioning is a unique concept in a marketing strategy that plays an integral role in a company’s branding. Unfortunately, it is only rarely considered when a business is developing a marketing plan mainly...
Branding your Web Design
Branding is an all-compassing term that includes many marketing aspects for a business. Usually, entrepreneurs will start with the logo, get a website and move on from there, not thinking about how the two...
3 Tips for Luxury Real Estate Branding
When you think of luxury branding, there might be a few things that appear in your mind. Maybe you think of a specific color, professional clothing, possibly some words that have a luxurious feel...
Content Marketing: Do You Need It?
The digital age has changed the dynamics of business and marketing dramatically. Content marketing, however, has been a major contributor to a comprehensive marketing strategy since the inauguration of commerce...
Why You May Need a Brand Consultation
A brand can represent many ideas, and those ideas can convey feelings, and those feelings can lead to higher conversion rates. Depending on someone’s level of creativity, branding can be thought of as an...
3 Tips for Branding Your Financial Services Company
Financial service firms have a tendency to market themselves in similar ways. They are usually branded as being professional, which is a good thing and your branding should likely have a professional element to...
