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What is Affiliate Marketing? Affiliate marketing is an essential tool for many fashion retailers that want to increase their reach through directly targeted channels. Basically, an affiliate marketer promotes your brand on their digital...

Long gone are the days when a short walk down the block would have all of your grocery, clothing, toy, and furniture needs. Online shopping has opened up a whole new world of products...

You may have heard the recent news about Facebook’s privacy breach and Mark Zuckerberg’s decision to testify in congress. Basically, Facebook has been accused of collecting and sharing the data of over 50 million...

For food and beverage vendors, creative package design can sometimes be the sole reason why your target consumer buys your product over your competitors. Package designs with great branding can also catch the attention...

2017 was an average year as far as innovation in digital marketing; while many bloggers touted that there were new marketing trends to expect in the previous year, none of the trends were actual...

Cyber Monday is the biggest day of the year to generate revenue for many ecommerce businesses. Marketing must be done weeks (and for some businesses even months) before Cyber Monday in order to be...

Getting customers is hard enough, but keeping those customers and building customer loyalty is even harder. So then why should you spend time working on achieving it? There are so many reasons, but a...

Every holiday season, defined as the period of time between Thanksgiving and New Year’s Eve, American’s spend billions of dollars on holiday shopping – most of which is spent online. In fact, on average,...

Today, Amazon is the biggest online marketplace for consumers, which is why it should be of interest to you if you’re in the business of selling products. With around 300 million registered users, about...

SEO is one of the most powerful tools for gaining awareness and overall traffic for your brand’s image/exposure. By utilizing appropriate keywords, you are able to increase the search engine optimization ranking. As you...

Branding is an important element for all organizations, as it is what people ultimately use to identify your brand. Your brand is what people automatically think about when they think of your organization, whether...