Successful brands are well-known and popular among consumers, however when it comes time for a new business to create their own brand, it is quite the challenge. Professionals in the marketing field such as art directors and graphic designers have had years of expertise to draw from their experiences. Here are Mad Mind Studios’ 7 rules to branding success.
01. Branding is about the consumer
Branding always begins with people. The underlying purpose of buying something is because people need it or want to use it. Being part of the human population makes us all feel like we are part of something bigger. In order for a brand to influence consumers it must have strong principles that are guiding, and at the heart of everything people do. With lifestyles being so advanced, consumers are armed with knowledge, technology, and educations that allow them to play an active role concerning the course of a brand.
02. There are many considerations other than design
While good design is an integral part of branding, it does not actually make the brand. Combined with intelligence, humanity and science; design is an additional ingredient that creates an experience that is more engaged.
There is great pleasure for businesses and consumers, when a logo is instantly recognized. A recognized brand is a form of a promise that quality products are going to be delivered in a satisfactory manner. The logo is essentially a visual language for a brand, with conversation that flows in a consistent manner about the product and its identity.
03. The two-way process of branding
When a brand loves you back, it is easier to love the brand. In the traditional marketer’s world, consumers are thought of as robotic beings. However, branding is a two-way process. There it great room for growth when a provider and consumer’s relationship is a two way street with a sense of care and consideration.
04. Brands do matter
A brand has a personality and is unique. Therefore a brand provokes interest, they add value, and have a remarkable social and economic influence.
05. Brands are substances of perspective
Branding constructs context. When a brand is invested in successfully with context that communicates its identity, the effectiveness of communication campaigns, messaging, and advertising is enhanced. This also affects your budget in a positive manner when your targeted audience acts on your branding message and improves your branding context. This sets you apart from your competitors when you brand wisely.
06. Branding is all about content
Promotional material tends to be critical concerning the success of a brand and branding project. Brands are not able to create a mass of content and assume their message will resonate. The key to conveying stories that takes on a presence of their own, on the level of the consumer, and inspires them to become part of the story from the beginning is excellent content.
07. The journey of branding
No brand is capable of defining a clear branding path to success without the purpose of learning the desires of consumers. All brands need to travel along with consumers in order to be able to discover their own destination.