Customers love shopping from the comfort of their own home and having packages delivered right to their door. Online retailers also reap the increasing benefits of offering users customized shopping experiences. There are several ways that online companies can take advantage of the market to continue achieving higher e-commerce sales.
E-commerce is here to stay.
According to studies, e-commerce sales are growing each year by 23%, but 46% of U.S. small businesses still do not have an online website. Don’t get left behind – if you need help creating a website or online store, contact an experienced marketing, branding, and web development agency that can help you strategize your e-commerce today.
1. Supercharge your social media.
Social media is a powerhouse, especially for those in e-commerce. Platforms like Twitter, Facebook, and Instagram can help you build stronger relationships with your customers by creating a two-way interaction. Users can give you feedback and ask you questions, and when they have positive experiences they’re sure to remember your company the next time they shop.
Social media also adds to your company credibility. In fact, 84% of online shoppers in the U.S. review at least one social media site before purchasing the product.
2. Make your products picture-perfect.
By investing in clear, high-quality photographs of your products, you can invite shoppers to really solidify their purchasing decision quicker. Your beautiful new pictures also make it easier for users to share and post about your company on social media.
3. Reveal your reviews.
Allowing your customers to leave reviews gives future customers the opportunity to get to know your products first-hand. They increase conversions because the majority of e-commerce shoppers read reviews before they purchase something.
Not only does it boost your company’s visibility, but it also gives you an opportunity to keep refining and evolving your products. Think of them as your own personal focus group- what do your customers really like? What can they do without?
Product reviews also boost your ranking on search engines, so it’s very beneficial for your online shop to accommodate this option.
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4. Double down on your customer service.
Adding simple contact forms or chatting services can really make or break a customer’s loyalty to your company. If you’re easy to contact, users will be more open to subscribing to your promotions and newsletters. A happy customer is a returning customer.
5. Create an easy-to-navigate website.
It can be difficult to create a simple website that also attracts attention from potential customers. Too much clutter can deter someone who just discovered your company online. Ideally, you want to rank high on search engines and have a clear website layout to make selling your products to customers as easy as possible.
At Mad Mind Studios, we provide you with many different ways to customize your e-commerce website. We want you to be successful, and that’s why we take you every step of the way through the web development process. Contact us today with your vision!
Mad Mind Studios is a marketing, branding, and web development agency located in Los Angeles, California.