One of the key considerations when setting up a business and making it a viable brand is selecting the right LOGO. While all those creative souls may argue about the must-have logo essentials, ignoring even the tiniest of details can affect the overall image of your business. Here’s starting off with what a logo SHOULD NOT have to become a creatively powerful representation of your brand.
The 5 C’s to Avoid in Logo Design Los Angeles
1. Clutter
No. Cut. Delete. If a logo has too much going on, it’s probably not going to go too far.. We all love Van Gogh’s The Starry Night, but let’s face it, something like that incorporated in a logo would send people running the other way, or just leave them plain confused. Simple and minimalistic is the name of the game.
2. Colorama
As much as you want, stuffing all the colors of the rainbow and under the sun into one single logo is never a great idea. Take a hint from our mention of Van Gogh’s famous painting above. Starting off with a black and white palette is the way to go – decide on a one key brand color and a maximum of 2-3 supporting colors to be incorporated in a logo, unless of course the creative image of your brand demands otherwise.
3. Copied Material
Even inspired logos can spell trouble for a business during later stages, and changing the logo once the brand identity is set can cost you in more than just dollars. So no matter how busy and tight of a budget you are on, sit with a designer, brainstorm on sketching that very unique corporate identity for yourself and then get the logo finalized so there are no regrets later.
4.Complexity
Just like too many cooks spoil the broth, a potpourri of detailing, fonts, sizes and variations may also make a logo appear less than impressive. Avoid taglines or brand descriptions in the logo – they can fit elsewhere. A logo should taste more like an appetizer for your recipe to success, instead of the main course. The real story should follow the logo – no need to make the logo design Los Angeles overly complicated.
5. Copyright Violations
No stock imagery please, at least on a logo. Amateur designers may insist using stocks in a logo to save up some cash, but this not only backfires on the professional appeal and originality of the design, but may also land you elbow-deep into copyright trouble. A logo, just like your business, should be unique, transparent and a proud representation of your brand. Why copy trends when you can start one yourself?
If you have recently started a new business or company, we’d love to hear your thoughts about the 5 C’s. You can share your experiences in the comment section below, Tweet us or share them on our Facebook page.