5 Branding Tips for Successful Real Estate Agents
Thomas Abbott - March 10, 2017 - 0 comments
No matter the industry, branding will always play an important role in a business’s success. This is especially true for real estate agents, commercial and residential agencies need to have effective branding in their respective competitive markets.
Branding is all of the ways you establish an image of your company in your customer’s eyes. For real estate agents, this branding occurs in a variety of places consisting of both digital and print marketing solutions. Your logo, website, graphics, brochures, yard signs and business cards all contribute to your brand and what clients can expect when seeking your services.
While it is captivating to go about your real estate practices without a cohesive branding strategy, it would be best to read these tips and see if you are incorporating them or need to include them in your marketing plan.
Understand your Target Client
Identifying your target client seems daunting at times, and it is even more difficult to understand your target client. You need to understand their motives, beliefs, wealth and family size when you develop your brand. While your brand is supposed to be a good representation of yourself, you must consider that your brand must be attractive to your target clients.
Establish your Branding Reputation
Reputations are important in a variety of industries, but real estate in particular puts reputation on a pedestal. Do you want your Yelp reviews to talk about how personable and understanding you are, or how arrogant your personality comes off as. Since you’ll be in direct contact with your clients, it would be wise to establish your reputation in accordance with your branding. Your values, honesty and integrity are all things that you need to be certain fit your brand strategy.
Craft a Beautiful Website
Your website should up-to-date with your current information and have graphics that look like they belong in 2017. Your content will be just as important as the aesthetically pleasing elements as your SEO is dependent on the information provided on the web pages. The content and graphics must fit your brand, and this shouldn’t be taken lightly. When a potential client Googles your company, your website needs to rank near the top of the list, and the landing page must illustrate to them exactly who you are and what you can provide for them.
Have a Personalized Logo
Your logo should be unique and should distinguish yourself from the flooded industry that is real estate. So many logos go on signs, brochures and digital mediums that potential clients may be searching for the one that communicates what they are looking for in a realtor agency. Your logo can scream “Luxury”, but if your target clients are not looking for relatively expensive homes, they probably won’t contact you. This is where understanding your clients plays an important role in the creative process in creating your logo. Ultimately, the logo must illustrate your brand.
Create a Marketing Plan
A marketing plan should put your brand at its core, with all of the components of the plan being involved in promoting your identity. This can be done through social media, printed ads or email ad campaigns. Targeting the identified clients also applies here; it is best not to waste time advertising to the wrong demographic. Social media is a free option (but you can also have paid advertisements) and it can establish your business as more personable, if that is what your branding identity is. Ultimately, marketing your services can prove to be the deciding factor in whether you are successful, or get buried in the competitive market of real estate.
These tips are only a few of the strategic options that you should be considering when branding your realty firm. Please don’t be afraid to step outside of your comfort zone, and especially don’t be afraid to contact us at Mad Mind Studios, a professional branding agency, to help you on your journey to greater success.