4 Rules for Great Business Card Design
madmindstudios - November 17, 2013 - 0 comments
From small businesses to large, every professional company needs a quality custom business card design that will bring new opportunities and connections. A business card will not only give prospective customers a glimpse or impression of your company, it will allow them to tell others about your business as well. Even though they might not need your services right away, they may in the future. Most people save business cards of companies that they may need at some time or another, so the cards are extremely cost-effective from a marketing standpoint. The following are 4 rules for designing phenomenal and unique business cards.
1. Keep to the Basics. If you fill every available space on the front of your business card, then the information will be cluttered and hard to read. It will also dissuade potential customers from using your business for goods or services. The key to designing a great card is to create an open design that is clean and concise to give only the information that is needed to get your message across. If graphics and text are kept to a minimum, then your card will be much more visually attractive. These are the types of business cards that are memorable and designed to make a positive impact.
2. Make it Memorable. A drab card that looks like everyone else’s will not make your card distinctive. Boldly designed cards that really tell what your company is all about are the ones that are great conversation starters to get people talking about your business. If your card stands out, then you will be much more memorable to prospective clients. Metal or plastic business cards are just a couple of examples on how you can be different from your competitors.
3. Make an Impression. Even though you want your business card to be different, bold, and exciting, you have to be very careful not to overstep the boundaries. The design must match your current brand, or people will get confused. This could end up doing more harm than good. Make an impression, but do it in a positive way that will put your business on top.
4. Set a Budget. A good business card design does not have to be expensive. It is important to set a budget and stick to it. Many professional designers will work to a budget, and they will cater their services to your specific needs.
If you want creative business cards that truly make a difference, then it is important to have your card designed by a professional Los Angeles graphic designer. These professionals understand what branding is all about, and they can help take your company to the next level.