Influencer marketing campaigns have become one of the most effective ways in today’s marketing place. As the name suggests, it focuses on specific individuals rather than the target market as a whole, and it works because nowadays people are more relying on social media interactions and they tend to believe more in people they admire or trust rather than your product slogan. You might feel it is easy to set up an influencer marketing campaign. However, if you truly want to gain profit through this approach, you need to have a solid and comprehensive understanding of the factors you need to consider in influencer marketing campaign.
1. Identify Appropriate Influencer
Obviously, the first question in influencer marketing is how to identify the right influencers for your business. The most important thing here is relevance. It is very easy to understand: someone who is influential in the sports industry might not be an appropriate candidate if you are promoting cosmetics. You want your influencer to be aligned with your brand, because that is how you will create authenticity and generosity. Also, most people tend to use number of followers as a key indicator for effectiveness. Though that might be true, sometimes people with highest number of followers might not be the most appropriate one for your business. Most of them often work with agents and managers, which makes it difficult and expensive to engage with. On the other hand, influencers with fewer followers are much easier to work with. They also usually tend to generate more value your spending because of their higher engagement rate with people.
2. Choose the Right Platform
Choosing the right platform is also the key to your campaign success. The most common platform is Instagram, where you can reach out to influencers and ask them to post pictures with your products. Facebook also has professional media companies that could promote your products using videos. This could bring more audience engagement for your brand. Another effective way for promoting your brand is through Youtube videos. This is especially suitable for travel related products because scenic and joyful videos are more convincing than static pictures. For more technological products, a blog might be a better way for branding. It conveys more information and makes it look authentic and professional.
3. Measure Your Result
After all the things you have done for your influencer marketing campaign, the first thing you care about would be the result: is your investment worthy in this approach. So how do you measure that? One simple way is to look at your website traffic. If you notice an obvious increase in your website traffic, especially when those traffic are referred from your influencer’s page, then you might consider your campaign as an effective one. If you are working with multiple influencers and want to know how many people are coming to your website through a specific one, you could ask each influencer to install a tracking pixel so you can compare which influencer is more effective for your brand. This is especially useful for blogs or Facebook influencers.
Influencer marketing is one of the best and easiest strategies your business can make. When done correctly, it could increase your ROI more quickly than Pay-Per-Click campaign. Picking the right influencer on the right platform is the prerequisite for the success. Tracking progress and adjusting your strategy as needed is also an important part. Contact us today to schedule a consultation about influencer marketing campaign. Our professional team will help you achieve your goal!