SEO is a powerful way to gain more traffic to your websites, allowing more brand exposure. By utilizing blog content and appropriate keywords, you are able to increase your search engine optimization. There are many strategies to use when increasing SEO, however, there are also many mistakes that you want to be sure to avoid so you aren’t wasting your time. We have compiled a list of 3 common SEO mistakes to avoid and reasonings behind them.
1. Wrong Keywords
One of the most common SEO mistakes are the lack of effort put into the keyword selection process. It is important to choose the most valuable keywords that you want your website to rank for. Understanding what people type in when wanting to view your type of product or service is the most important thing to understand when identifying keywords. What you think might be a right fit, may not be what other people are typically searching, so do your research and have reasons behind your keywords so you are not making an SEO mistake.
2. Copying Other Similar Content
Do not make the common SEO mistake of plagiarizing other people’s content that is aiming for the same concept that you want your writing to address. This has been going on for a long enough time, that Google has finally blocked this act from occurring. It is totally acceptable to get ideas and inspiration from other people’s content and/or blog postings. But original content will not be penalized by any search engines, and you will have unique content that people will likely be more interested in reading. It is not worth the risk of having all of your content either get denied or deleted.
3. Keyword Stuffing
It is great to add your keywords in your content to optimise SEO, but you don’t want to make the mistake of overdoing it. Many people add their keywords in multiple times throughout the content, to where the content does not add enough value and/or starts not making sense. To avoid this, you may add your keywords in your posts, but make sure it is not overdoing it, and your content still flows appropriately.
If you are interested in speaking to someone regarding how to avoid further SEO mistakes, please contact us today by phone at 310-402-1613 or by email at firstname.lastname@example.org to speak to one of our marketing specialists to gather further information.