PPC advertising is a cost-effective, straightforward tool to use when promoting your product/services. It seems simply enough, you purchase an ad, the ad get displayed on google, and then people start viewing the ad and clicking on it. However, sometimes it isn’t that simple and there is a lot more to it that people don’t understand. There are quite a few mistakes that can happen in the PPC advertising process, so we have put together a list of the 5 biggest PPC mistakes to avoid.
1. Ignoring Metrics
It is important not to make the PPC mistake of avoiding the revenue-based metrics. You must fully understand what the analytics stand for and mean to make sure you’re grasping exactly what is going on with your ad. For instance, PPC “conversions” do not always necessarily mean you are making money, if you aren’t making money, then those are not actual conversions. The main goal is making revenue off of the ad, as well as leading to more future success with your product/services.
2. A/B Testing
As far as A/B testing goes, it can be a great tool to use to see which one of your ads are working better, so you can save more money while running the more successful ad. However, it can be a huge waste of time if you aren’t A/B testing the right things that need to be tested. Most of the time, you aren’t actually ready for A/B testing when you do it, meaning your company isn’t established enough yet for this to be a useful source. Many startups lack enough transactional volume when they launch a campaign to even make a noticeable ROI change when A/B testing. Many startups waste their time testing color/CTA/etc when you should actually be testing your offers being so new on the market.
3. Incorrect tracking
Another PPC mistake to avoid is to make sure you are tracking your conversions correctly. Without tracking them, you will not be able to tell which campaigns are running best, which keywords are performing, and what areas to cut back on cost if needed.
If you are interested in speaking to someone regarding how to avoid further PPC mistakes, please contact us today by phone at 310-402-1613 or by email at email@example.com to speak to one of our marketing specialists to gather further information.